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Sourcewatch.ca
Sourcewatch.ca spotlights quality information resources for researchers, journalists, students and others with serious information needs. No one information resource can meet all your needs. While the sources listed on this site are primarily electronic, it remains true that printed resources in libraries, archives, and bookstores contain a wealth of information that is not available online. Some of the most important links below are the ones that lead to library and archive catalogues, which in turn lead to printed materials. Only a minority of research materials are available online, and only a minority of online materials are available on the Internet. And even of materials on the Internet, only a minority can be queried by search engines. One estimate is that the "Deep Web" or "Invisible Web" contains 500 times as much information as is available through search engines such as Google. (See Dean Tudor's article in Sources Select Resources for more on this.) The most optimistic estimates suggest that Google indexes less than 10% of the pages available on the Internet. Worth keeping in mind when you feel inclined to believe that a Google search, or a visit to Wikipedia, will tell you everything you need to know about a topic.
Do you want the media to call you when they are doing a story on one of your issues or an area in which you have expertise? We publish Canada's leading contact directory for the media, used by some 10,000 reporters in print, and about 1,000 reporters a day on the Web. Journalists use it because it they know they will find experts for almost any conceivable topic - check the list of topics journalists researched. Are you looking for media training? We offer courses taught by Canada's leading media trainers. Click on one of the links below for more information. Media Names & Numbers: The comprehensive directory of the Canadian media. Television networks. Speciality and digital TV channels. TV stations. Cable TV. Radio networks. Radio stations. Campus radio. Daily newspapers. Weekly newspapers. Community newspapers. Ethnic newspapers. Campus media. Student newspapers. Consumer magazines. Trade magazines. Agricultural publications. Newsletters. Academic, scholarly, and professional journals. Directories. Electronic media. Publicity
Plus: Get more media coverage and raise your organization's profile
- How to maximize your media impact using Sources. The Sources Calendar - A calender designed to enable you to let the media know about their upcoming newsworthy events. Media Release Service - A quick and inexpensive of disseminating your media releases.
Other resources:
Getting
media exposure - A booklet in PDF format which you
can print or view on-screen. Ontario
Archives - Multicultural Newspapers - Microfilm Listing - Ontario
multicultural newspapers held in the Archives of Ontario. Listed
by language or community group, then alphabetically by title.
Use
your newsletter to communicate - Helpful tips for producing
effective, high quality newsletters. ____________________________________________________________________________________
Feature article: Effective Media Relations Nurturing your relationships with reporters Your relationships with the journalists who cover your organization's issues are some of the most vital ones to your success. All too often however, we only think of these relationships as something to call upon when we need them. However, like any living thing, our relationships with journalists need to be maintained over time in order to be fruitful. Journalists turn to you for information if they know they can rely on you for credible, accurate information, not self-serving advertorial. By forwarding interesting news about research, developments and ongoing trends in your industry - not necessarily directly about your organization - that you pick up at conferences, events or from colleagues, you can nurture a mutually beneficial relationship with journalists that will reward you hundred-fold. Take the time to get to know the reporters you want to reach. Do a search through their publications archives, now usually available on the Internet. articles they have written that relate to your organization. Each reporter has a different interests and priorities. By tailoring your approach to a reporter, you can greatly increase your chances of coverage. The basics always apply. All the relationship nurturing in the world won’t benefit you if you fail to return journalists’ calls within the day, don’t provide clear, concise, relevant story information, and don’t have additional graphic, video and print materials. With proper care, the relationships you and your organization develop with journalists can last a lifetime - and benefit all of you.
Relations efficaces de médias Consolidation de vos rapports avec des journalistes Vos rapports avec les journalistes qui couvrent les questions de
votre organisation sont certaines de les plus essentiels à
votre succès. Tous trop souvent cependant, nous pensons seulement
à ces rapports en tant que quelque chose inviter quand nous
avons besoin de eux. Cependant, comme n'importe quelle chose vivante,
nos rapports avec des journalistes doivent être maintenus
avec le temps afin d'être fructueux. Les journalistes se tournent
vers toi pour information s'ils savent qu'ils peuvent compter sur
toi pour l'information croyable et précise, advertorial non
égoïste. Par des nouvelles intéressantes d'expédition
au sujet de recherche, de développements et de tendances
continues dans votre industrie - pas nécessairement directement
au sujet de votre organisation que vous reprenez aux conférences,
événements ou des collègues, vous pouvez consolider
un rapport mutuellement salutaire avec les journalistes qui vous
récompenseront cent fois. Prendre le temps de finir par connaître
les journalistes que vous voulez atteindre. Faire une recherche
par leurs archives de publications, maintenant habituellement disponibles
sur l'Internet. Lire les articles qu'ils ont écrits qui rapportent
à votre organisation. Chaque journaliste a différents
intérêts et priorités. En concevant en fonction
votre approche un journaliste, vous pouvez considérablement
augmenter vos chances d'assurance. Les fondations s'appliquent toujours.
Tout rapport consolidant dans le monde ne vous bénéficiera
pas si vous appels ne retournez pas journalistes des' dans le jour,
ne fournissent pas clairement, concise, appropriée l'information
d'histoire, et n'ont pas les matériaux additionnels de graphique,
de vidéo et d'impression. Avec soin approprié, les
rapports vous et votre organisation vous développez avec
des journalistes pouvez durer une vie - et bénéficier
tout le toi.
Sourcewatch.ca |
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